One of the unique features of Lutheran worship is our adherence to a "Liturgy", a standardized format conduct of the worship service.
There is MUCH to be gained by following the Scripture-rich, historically-grounded "Order of Worship"... especially the repetitive aspect frequently cited as a "turn-off" by those familiar only with unstructured services. Liturgical churches tend to be Sacramental churches as well, offering Communion and Baptism as more than simply "symbolic acts".
Lutheran Pastor Jordan Cooper describe "5 Benefits of Liturgical Worship" in this 11-minute video:
Pastor William Cwirla follows-up with this list of "Top Ten Reasons why we use the Liturgy":